What is Marketing
“Some people think marketing is advertising or branding or some other vague concept. While all these are associated with marketing, they are not one and the same.
Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across:
If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and, ultimately, they spend a lot at the circus, that’s sales.
And if you planned the whole thing, that’s marketing.
Yup, it’s as simple as that—marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.”
― Allan Dib, Marketer
Traditional Marketing
- Traditional marketing refers to any type of promotion that has been in use for a long time, typically before the advent of the internet and digital marketing.
- It includes various forms of advertising such as television commercials, print ads in newspapers or magazines, billboards, radio spots, direct mail, and telemarketing.
- The main goal of traditional marketing is to reach as many people as possible through mass media channels to promote a product or service.
- Traditional marketing relies heavily on interruptive tactics, where the message is pushed out to consumers, often without their permission or interest. Think television Ads, radio Ads, etc
- It tends to be costly, as media placements and advertising space can be expensive, and it can be difficult to measure the results of traditional marketing campaigns.
- Traditional marketing also tends to be less targeted than digital marketing, as it is harder to track and analyze the demographics of the audience reached.
- Despite the rise of digital marketing, traditional marketing is still used by many companies as part of their overall marketing mix, especially for products or services that have a wide appeal or require broad awareness.
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